Epicurean — Digital Hospitality & Reservation Engine.
- CompanyEpicurean
- CategoryUI/UX
- Live view
- TimelineOctober 6, 2023
- ServiceUI/UX DesignLocal SEO StrategyReservation Optimization
Strategic Overview
For Epicurean, we engineered a Digital Hospitality experience. In the luxury dining space, a website must act as a digital concierge, moving visitors from 'just browsing' to 'table booked' with zero friction.
The Revenue Bottlenecks
- Booking Friction: Hidden reservation links and clunky redirects were costing the client dozens of tables per week.
- Mobile Inaccessibility: 80% of diners browse on mobile, yet the legacy site was impossible to navigate on 4G networks.
- Low Search Authority: The restaurant was invisible for high-intent 'near me' local searches.
The Solution
- Mobile-Optimized Menu UX: High-density, thumb-based navigation for fast menu browsing.
- Persistent Reservation Funnel: Placed 'Book a Table' as a primary CTA in global navigation, reducing clicks-to-conversion by 70%.
- Local SEO Framework: Structured metadata to dominate local search results for 'Fine Dining' keywords.
The Result
- 45% Reservation Growth: Measurable increase in monthly table bookings.
- 60% Visibility Boost: Achieved 'Top 3' ranking in local Google Search results.
- Institutional Trust: Unified the restaurant's physical prestige with its digital presence.
Keywords
- #Restaurant Website ROI
- #Local SEO for Hospitality
- #Conversion-Focused Menu Design
- #High-End Dining UI/UX